Established in 1976 by Gino Ruotolo, Gino's is located in the heart of Harvard Square. It offers current, contemporary hairstyles. The personalized service that client's receive ultimately leads to lasting relationships. With a highly motivated and energized staff, Gino is renowned for its cutting-edge approach to hair. Each cut and coloring is customized to client's individuality and lifestyle making them a "cut above the rest." Over the years, Gino's has been the recipient of many honors and awards. Boston Magazine has awarded Gino with its own "Best of Boston" distinction three times. Intercoiffure Mondial awarded the prestigious "Ordre de la Chevaliere Knight Award" to Gino in honor of his outstanding contributions to the international fashion industry. Following in Gino's footsteps, his daughter Giuliana was the first woman to win the prestigious "Vidal Sassoon Young Designer Award". Gino has been a board member of Intercoiffure America, a national prestigious organization for over ten years. Gino's trend-setting hair designs have been featured in Vogue, Elle, Harper's Bazaar and many other publications as well as on National Makeover Television shows, Ambush Makeover and A Makeover Story.